What happens when you take a visual designer and a big supply of tea and biscuits and throw them into a room with a copywriter (or a ‘brand language consultant’ if you prefer)?
Carl Jeffrey from Fellow (a ‘creative midwife’ who delivers creative ideas) and I have recently spent a good chunk of time on two [...]
Category Archives: General
Visual + Verbal = Wholesome branding
November 4, 2008 – 9:00 am
The tricks that get adults to absorb information
October 29, 2008 – 3:00 pm
What do you reckon is the best way to get people to absorb information?
There’s a huge ‘can’t-believe-I-never-saw-it-before’ link between successful marketing and this lovely theory called ‘Andragogy’ (coined by Alexander Kapp and expanded by a guy called Malcom Shepherd Knowles).
If you do have anything to do with marketing on the web, you probably spend [...]
Do you emit infectious passion? Branding and the social web.
October 26, 2008 – 11:50 pm
Going on the two conferences I attended in the last three days; Conference and Women in Media - there’s lots to say about the morphing role of language in social media development. In my opinion, this state of flux is super-excellent news for copywriters (your friendly brand language managers) as well those who author [...]
Making Presentations. A Workshop. 30th October
October 9, 2008 – 11:00 am
7.00 to 9.30pm @ The Werks.
Sign up now or Contact me and pay on the day.
Do you have difficulty making presentations?
How do you engage people, or get them to understand you?
This is a useful hands-on workshop to help you build successful presentations. The main idea is to give you presentation techniques, magical formulas and tips [...]
DIY Copywriting Workshop. 6th November.
October 8, 2008 – 11:49 am
7.00pm to 9.30pm @ The Werks.
Sign up now
This is a seriously valuable, hands-on workshop for website owners, start ups, bloggers and anyone else who wants to know how to pick the best words to get their message clear and web-friendly.
So how do you get your audience to care about what you say?
The workshop gives [...]
Cosy working writers’ club, August 6th
July 2, 2008 – 11:30 am
Event Name: Cosy working writers’ club
Venue: Upstairs in Infinity Foods Cafe
Date: Aug 6, 2008
Time: 3:00pm
Come along for tea, cake and company if you’re a:
- Freelance writer
- Copywriter
- Writing translator
- Information writer
- Elearning writer
- Content editor
- Sub-editor
- In-house writer
…or if you earn your living as ANY kind of writer.
The idea is to compare notes, bounce [...]
5 reasons to get a copywriter involved
June 17, 2008 – 1:29 pm
I’ve had lots of requests (from some of the great minds in Brighton’s New Media Industry) for advice on how to convince new web and social media clients that professional copywriting is vital to any website-building process - not just a cushy extra.
I’m a copywriter for the web, so writing this is a [...]
Poetry Workshop
May 27, 2008 – 4:25 pm
If you’ve ever found yourself thinking any of these things…
‘I want to write a poem or a song’
‘I’d love to be more creative’
‘I’d love to understand poetry better’
…then this workshop will get your creative juices flowing.
What’s going to happen? You’ll…
* get experimental and inspired with eye-opening writing tasks
* think about what poetry is and why [...]
DIY Copywriting Workshop
May 20, 2008 – 9:00 am
A day retreat on Saturday 28th of June, 10.30am until 5pm @ The Werks.
This is a seriously valuable, hands-on writing workshop for website owners, bloggers, start ups and anyone else who wants to get [...]
