I’m curious. I have questions about the point and the value of injecting creativity into the workplace, particularly in terms of language and branding.
* What does great radical creativity in the workplace look like?
* What’s the business case for injecting radical creativity into the workplace?
* How could it be useful and give you return on investment (if that’s the kind of thing you’re after)?
* If you have a business, would it be deeply disconcerting for someone come to your office and shake things up a bit?
Why I’m asking.
The other week, in a workshop with Stuart Delves of Henz Teeth (who works with John Simmons – the guru of using creative language in business) for New Writing South’s ‘Writers at Work’ programme, we spent a very productive day bridging the mental gap between corporate-speak and pulling out all the stops on the use of creative language.
For me, as a copywriter, that was perfect. To others in more corporate environments, I can imagine it’s a highly scary prospect. This scariness is something I want investigate further – I want to read, learn and debate around that, find out why its there, and whether it can be good for businesses to investigate it.
What am I thinking is radical?
So… many of my clients have table football in their board room, they have office dogs and cats, they even have playground slides in their office. My own office has neon beanbags and monkeys hanging from the ceiling…creative environments and great logos and well-designed websites are fantastic – but that’s not what I mean.
I’m talking more about getting under the surface, finding the stories behind the person that sits next to you, honest philosophical debate about your business’s purpose and design, reasoning and argument around who the business is as a brand, and as a character. Its not just the logo any more, its lifting up the shutters on corporate facade, blurring the boundaries between work and human life and finding out what enthuses people…but more on that in another blog post.
Who’s doing it?
Personally, I’ve been fascinated by a few Brighton-based people and groups that come to business with a forthright creative thought-through attitude. Here are a very few random examples:
* New Writing South – Investigating where creativity comes into business language
* Charlie Davies - Used to work with The Wire – does business naming, story building and creative exercises.
* Nathaniel White – Who runs Decision Lab workshops, getting companies to find creative solutions to problems.
* Matt Weston – A business strategist, an advocate of giving businesses the space to think, an co-founder of Likemind.
* Likemind – A space for creatives and businesses to meet and just drink coffee
* Ian Elwick – Co-founder of the Werks(es) and other office spaces in Brighton
…but I want to know more – and read more books, blogs and attend more debates on the matter. So I’m hoping you’re going to help me out here. Email me on ellen(at)thecopyhouse.net if you’re too shy to leave a comment.